More school stuff. I feel like this week has been all about school (or at least these last couple of posts). This assignment was about looking at three different imprints of a publishing house and talking about them a little bit. Check it out:
The Imprints of Penguin Group
Penguin is a house I am somewhat familiar with. I have a decent sized library of classics thanks to school and a lot of them have been published by the Penguin group. Three of their imprints that stood out to me were Ace, The Blue Rider Press and G.P. Putman’s Sons.
Ace Books, according to their listing on Penguin, is the science fiction and fantasy imprint of The Berkley Group which is owned by Penguin. In the past they have published authors and titles “like Frank Herbert’s bestselling Dune series, T.H. White’s Arthurian novel The Once and Future King, Robert A. Heinlein’s Stranger in a Strange Land, and William Gibson’s breakout book Neuromancer,” (Ace).
Currently Ace published a bunch of prominent science fiction and fantasy writers, even some who have permeated popular culture: “including Charlaine Harris, whose #1 New York Times bestselling Sookie Stackhouse series was the basis for HBO’s hit show “True Blood;” classic science fiction authors like Joe Haldeman, John Varley, and Jack McDevitt, all of whom have been with the imprint for decades; and award winners Charles Stross, Alastair Reynolds, and Stephen Baxter.” (Ace).
The Blue Rider Press was founded in 2011 and interests me because of their notable popular culture authors and wide spectrum of interests. According to the website, The Blue Rider Press “publishes an eclectic mix of hardcover fiction and nonfiction titles … including suspense fiction, popular biography, literary novels, humor, music, and contemporary politics.” ( Blue Rider Press). Some of their authors include:
Established in 1838, G.P. Putman’s Sons has a long standing history of quality publishing and, according to their website, boast a quality of success in current society as well, “For more than two decades, G.P. Putnam’s Sons has led the publishing industry with more hardcover New York Times bestsellers than any other imprint” (G.P. Putman’s Sons). Putman has published a bevy of modern stalwarts including Tom Clancy and Norah Roberts.
Of the Imprints I listed each seems to have their own specific thing that they do well. Ace is all about the Sci-Fi and Fantasy, Blue Rider is eclectic but seems to really cater to names that would be recognized within popular culture and Putnam, among the list of writers they listed, seemed to be very thriller/suspense oriented. All of them seem to have an assortment of social media platforms but they all seem to be promoting authors rather that drumming up ways to manage their brand. The real brand seems to be a fluid reflection of whatever the author produces.